Sunday, May 11, 2008

Wellness Boom-a Trillion Dollar Business In the 21st Century

I spent the last two years or so trying to figure out why the baby boomers managed to become so successful.For instance,look at how Mr Bill Gates monopolised the IT industry and how Mr Vincent Kennedy McMahon monopolized the entertainment industry.I found out that they were too smart.It is worth noting that the ageing of this baby boomers will lead to a boom in the health and wellness industry.The world-renowned economist and trend-forecaster Paul Zane Pilzer predicted,''When I look forward to the year 2010,I see a clear one trillion dollar business just in the growth of existing products and services in the wellness industry.''

Before I go into much details about the wellness industry;the trillion dollar business,let me establish a premise upon which I can channel my explanations.This premise is based on the network marketing,previously known as multi-level marketing(MLM).

To understand what network marketing is,consider the following:

Suppose you ate a good meal at a certain restaurant and you were very satisfied.You go home and tell your family,relatives and friends about the meal that you just had at the restaurant.All of them go to that restaurant to buy the meal.Now the question is:Does the restaurant compensate you for bringing all these people?Do you realize that you just had to advertise their meal for nothing and they made profit out of that perhaps?Are you aware that this happens everyday?This is the crucial point where network marketing comes in.


WHAT IS NETWORK MARKETING?

Multi-level Marketing(MLM), also known as Network Marketing is a business distribution model that allows a parent multi-level marketing company to market their products directly to consumers by means of relationship referral and direct selling.

Independent nonsalaried salespeople of multi-level marketing referred to as distributors (associates, independent business owners, franchise owners, sales consultants, consultants, independent agents, etc.), represent the parent company and are rewarded a commission relative to the volume of product sold through each of their independent businesses (organizations). Independent distributors develop their organization by either building an active customer base, who buy direct from the parent company and / or by recruiting a downline of independent distributors who also build a customer base, expanding the overall organization. Additionally, distributors can also earn a profit by retailing products which they purchased from the parent company at wholesale price.

Distributors earn a commission based on the sales efforts of their organization, which includes their independent sale efforts as well as the leveraged sales efforts of their downline. This arrangement is similar to franchise arrangements where royalties are paid from the sales of individual franchise operations to the franchiser as well as to an area or region manager. Commissions are paid to multi-level marketing distributors according to the company’s compensation plan. There can be multiple levels of people receiving royalties from one person's sales.

Network marketing isn't a get-rich-quick scheme. Of course some people do make large amounts of money very quickly. Many would say those people are lucky. But success in networking isn't based on luck. Success in network marketing is based on following some very basic yet dynamic principles.

Network marketing is a serious business for serious people. It's a proven system where the design, creation and expense the corporate team has gone through becomes a road map for your own success. Just follow the simple, proven and duplicable system that the good companies provide.

The real key is this: Network marketing is all about leverage. You can leverage your time and increase the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts.

For example, most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.

By helping the people you personally sponsor to sponsor others, you duplicate yourself. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. You leverage your time by helping others be successful and earn an income from all their efforts.

With network marketing, there are no big capital requirements, no geographical limitations, no minimum quotas required and no special education or skills needed. Network marketing is a low-overhead, home-based business that can actually offer many of the tax advantages associated with owning your own business. Network marketing is a people-to-people business that can significantly expand your circle of friends. It's a business that enables you to travel and have fun as well as enjoy the lifestyle that extra income can provide.

In the next post,I shall look at the network marketing companies and the compensation plan.